2 days ago

SocialTouch Chinas Enterprise Social Media Management Leader - Raises Series C from Sierra Ventures, GGV Capital and Legend Capital

MENLO PARK, Calif.--(BUSINESS WIRE)--SocialTouch, the particular leading social media management company within China, these days

announce the Series C investment round lead by simply Sierra Ventures as well as

which includes active investors GGV Money along with Legend Capital. This particular new

round involving funding will possibly be employed for product development along with consumer

acquisition.

Founded within 2011, SocialTouch is the largest player throughout China's enterprise

social media management space, together with about one hundred influential brand name

consumers such as P&G, IBM, ECCO, Red Bull, ACER, Lenovo, KingSoft,

Lakala, and LiNing. Companies use SocialTouch's social media suite to end up being able to

effortlessly as well as effectively curate along with manage their own social marketing along with advertising message,

monitor social voice via customers, and also launch social marketing and also advertising

campaigns across all the dominant social networks throughout China, like Sina

Weibo, Wechat, as well as Renren.



"Social media management is a expanding pain point pertaining to all enterprises in

every country inside the world," stated Ben Yu, Managing Director involving Sierra

Ventures. "U.S. companies such as BuddyMedia, Radian6 and online reputation Wildfire have

proven that. SocialTouch's strong team, deep technology along with impressive

client base influenced our investment, becoming a member of a couple of various other best VCs throughout

China, GGV capital and Legend Capital."

"The demand inside China pertaining to social media management within the enterprise,

such as focused and also data-driven social marketing, will be impressive as well as

we anticipate it to cultivate substantially," said Rui Zhang, CEO along with founder involving

SocialTouch. "This funding may help SocialTouch provide pertaining to our

customers whilst constructing partnerships with computer software vendors along with PR along with

ad agencies, enabling us to provide from the demand."

SocialTouch social media software is actually currently the sole vendor throughout China that will offers a

complete end-to-end answer for each significant enterprises along with SMEs.

SocialTouch launched the initial enterprise-facing social media management

SaaS item throughout China. in 2013, SocialTouch introduced its social media

management suite pertaining to SME, named as "PinQu", that provides a large number of

spending clients with recurring revenue.

SocialTouch is China's leading social media management remedies

provider. SocialTouch serves a lot much more than 30international along with domestic

enterprises including: Procter & Gamble, Red Bull, Lenovo, Durex, Dell,

Dettol, Shell, Coca-Cola, Rongchang Pharmaceutical, China Ping An, as well as

additional title brands. SocialTouch features offices inside Beijing, Shanghai along with

Guangzhou. Pertaining To more info visit: http://www.social-touch.com/

http://www.businesswire.com/news/home/20131016006063/en/SocialTouch--Chinas-Enterprise-Social-Media-Management

3 days ago

Site Promotion Archives - ArticleCity.com

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6 days ago

Brand Building and Reputation Management Are Today’s Business Imperatives

In today's extremely competitive marketplace, businesses are generally struggling to always be able to stay ahead of the race. Your expanding popularity associated with social media and online websites as a opportinity for consumers to be able to voice their particular opinions provides produced the sport much more difficult. Hence we view an elevated give interest to brand constructing along with status management particularly online status management.

Brand Building

Brand constructing is actually a very vital a portion of business development. Your intention would become to build an identity for the brand name also as boost consumer awareness. Brand Name creating will be according to believe in and also hence delivering excellent services is the greatest method to build your brand. clients avail of the service or even product not merely depending on a company's monitor record as well as familiarity but additionally nearly all often heading simply by word-of-mouth information.

Reputation Management

Reputation can be about a company's track record. Hence although brand name creating is actually customer centric, status management is usually business centric. Each are equally crucial so as for you to conserve a positive image associated with the business inside the eyes involving its consumers.

Communication Will Be Key

Communication is a very important aspect involving both brand name constructing and also reputation management. businesses need to constantly enhance as well as innovate on the method that they communicate using their stakeholders. Inside today's digital communication, online communication has become an indispensable section of any kind of company's branding strategy. Social media provides greatly changed your feedback game. users tend to be quick to publish their particular reviews and also reactions in facebook, Google reviews, Twitter and likewise. Generally there happen to be most just about all cases exactly where organizations have been caught around the back again foot by simply social media savvy consumers.

Today, Sentiment Analysis tools are obtainable that allow you to end up being able to definitely quickly gauge what customers are usually stating with regards to your own company, items or perhaps services. successful organizations not just encourage clients to write evaluations with regards to their experiences but within addition use a method in order to closely monitor critiques along with react back again along with act especially in case involving negative reviews. Generally there is a wealth of information which can always be purchased through on the particular internet reviews. This kind of info could be converted into insights utilizing advanced analytics.



Improving Your Own brand Reputation

For any kind of business, search results dominance can enjoy an extremely crucial part throughout creating a customer base. If an individual will get your company to be listed inside the first web page associated with Google search results, you may be certain to get a lot of clicks. Make sure the information displayed concerning your business in the search page as well as elsewhere on the net is actually accurate.

Set up official social media accounts along with manage all of them using a well defined public relations mechanism. always strive to be able to maintain a positive presence about social media. Encourage customers to publish online reviews as well as social media services recommend the services. Sustaining a new personal touch whilst interacting with users on-line can go a considerable ways within creating a good and also lasting impression concerning your current business.

Remember, each manufacturer constructing as well as status management are an important section of marketing. Best companies realize that building their own brand name and maintaining a strong reputation will take time and effort. Any well thought out strategy coupled together with strong commitment will go a long way in your brand name building efforts.

https://hubpages.com/business/Brand-Building-and-Reputation-Management-Are-Todays-Business-Imperatives

1 week ago

10 Best SEO Tools For Analyzing Your Website

Marketing, Website Promotion. When you might be seeking to acquire a method that a person simply may use, then you might want to try using search results optimization. In case you are looking to acquire a technique that you can easily use, then you might want to test utilizing search engine optimization. In case just in case anyone personal a new company and also wish to always be able to gear it around the web anyone require to upload the actual websites along with make it internet search engine optimized.



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2 weeks ago

What Does Latent Semantic Indexing Really Mean?

When it will come down in order to world wide web marketing, a person will require to complete greater than just publish a web site as well as hope that individuals occur through. Actually the greatest SEO analysis won't necessarily create higher search engine rankings. In the actual event that you may be searching for a technique which you could use, then you might want to test using search engine optimization. In your event that in the particular event anyone own the business as well as wish to gear it up around the web a person call for to upload the actual websites as well as make it internet search engine optimized.

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2 weeks ago

Anyone Planning A Wedding Needs To Check Out These Tips

You wedding is a essential day inside your life. try to relax on your wedding day and enjoy all the those which have arrive at reveal it with you. Offered the magnitude with the occasion, planning it is extremely stressful as well as difficult. The Particular details within this article contains tips to aid an individual strategy your current wedding and to keep you from acquiring overwhelmed.

You can easily practice walking down the aisle days prior for you to the real wedding. make sure that you do this in the real site in the wedding, as you would want to test out the floor with almost all the shoes you will wear. This particular allows you to definitely get confidence in every ste

2 weeks ago

Search Engine Optimization :: Search Engine Optimization: How To Get People To Visit Your Site

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