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MENLO PARK, Calif.--(BUSINESS WIRE)--SocialTouch, the particular leading social media management company within China, these days
announce the Series C investment round lead by simply Sierra Ventures as well as
which includes active investors GGV Money along with Legend Capital. This particular new
round involving funding will possibly be employed for product development along with consumer
Founded within 2011, SocialTouch is the largest player throughout China's enterprise
social media management space, together with about one hundred influential brand name
consumers such as P&G, IBM, ECCO, Red Bull, ACER, Lenovo, KingSoft,
Lakala, and LiNing. Companies use SocialTouch's social media suite to end up being able to
effortlessly as well as effectively curate along with manage their own social marketing along with advertising message,
monitor social voice via customers, and also launch social marketing and also advertising
campaigns across all the dominant social networks throughout China, like Sina
Weibo, Wechat, as well as Renren.
"Social media management is a expanding pain point pertaining to all enterprises in
every country inside the world," stated Ben Yu, Managing Director involving Sierra
Ventures. "U.S. companies such as BuddyMedia, Radian6 and online reputation Wildfire have
proven that. SocialTouch's strong team, deep technology along with impressive
client base influenced our investment, becoming a member of a couple of various other best VCs throughout
China, GGV capital and Legend Capital."
"The demand inside China pertaining to social media management within the enterprise,
such as focused and also data-driven social marketing, will be impressive as well as
we anticipate it to cultivate substantially," said Rui Zhang, CEO along with founder involving
SocialTouch. "This funding may help SocialTouch provide pertaining to our
customers whilst constructing partnerships with computer software vendors along with PR along with
ad agencies, enabling us to provide from the demand."
SocialTouch social media software is actually currently the sole vendor throughout China that will offers a
complete end-to-end answer for each significant enterprises along with SMEs.
SocialTouch launched the initial enterprise-facing social media management
SaaS item throughout China. in 2013, SocialTouch introduced its social media
management suite pertaining to SME, named as "PinQu", that provides a large number of
spending clients with recurring revenue.
SocialTouch is China's leading social media management remedies
provider. SocialTouch serves a lot much more than 30international along with domestic
enterprises including: Procter & Gamble, Red Bull, Lenovo, Durex, Dell,
Dettol, Shell, Coca-Cola, Rongchang Pharmaceutical, China Ping An, as well as
additional title brands. SocialTouch features offices inside Beijing, Shanghai along with
Guangzhou. Pertaining To more info visit: http://www.social-touch.com/
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In today's extremely competitive marketplace, businesses are generally struggling to always be able to stay ahead of the race. Your expanding popularity associated with social media and online websites as a opportinity for consumers to be able to voice their particular opinions provides produced the sport much more difficult. Hence we view an elevated give interest to brand constructing along with status management particularly online status management.
Brand constructing is actually a very vital a portion of business development. Your intention would become to build an identity for the brand name also as boost consumer awareness. Brand Name creating will be according to believe in and also hence delivering excellent services is the greatest method to build your brand. clients avail of the service or even product not merely depending on a company's monitor record as well as familiarity but additionally nearly all often heading simply by word-of-mouth information.
Reputation can be about a company's track record. Hence although brand name creating is actually customer centric, status management is usually business centric. Each are equally crucial so as for you to conserve a positive image associated with the business inside the eyes involving its consumers.
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Improving Your Own brand Reputation
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